17 Oct How we create our reality
Everyone has 2 million bits of information per second coming through all sensory channels, inputs, into the neurology of our human nervous system through our 5 senses: seeing, hearing, feeling, tasting and smelling.
Our brain is capable of handling about 134 bits per second, so I’ll say that again…
we have 2Mil bits coming in but our brain can handle only 134 bits of info according to the Hungarian biologist Mihaly Csikszentmihaly in the book “Flow”. We simply delete, distort and generalise this information to fit our own perspective.
Think of it this way…
Imagine in your right hand, that somebody is handing you a toothpick and you hold it. And then they hand you another one. And let’s just say for a moment that they’re handing you 134 toothpicks per second.
Now imagine that they’re handing you 2 million toothpicks per second. Fathom that! And imagine of those 2 million toothpicks you have to grab 134 of those toothpicks and put them into your other hand.
So of the 2 million bytes of information per second that we receive through all of our channels or senses, only about 134 of them are capable of being processed by our brain.
In order to handle the 134 bytes of information per second, the brain then chunks them into 7 plus or minus 2 chunks of information. So what happens is we tend to take those 134 bytes of information and we tend to chunk it or group it into a group of information.
The number 7 is a very magical number for the human nervous system. Most people can’t remember more than 7 of any product category. This is a known fact in marketing. Most people can remember 1 or 2, so the 7 plus or minus 2 chunks of information are simply chunks that we can handle consciously.
The brain is an information processing unit. It processes the information that comes in. It takes the information and makes it into a picture (a picture paints a thousand words). That’s your internal representation of it … a picture, sounds, feelings, smells, tastes and words you say to yourself.
After the brain chunks the 7 plus or minus 2 chunks it gets filtered through the “what’s important to you” internal filter…
i.e. your values, memories, attitudes, beliefs and strategies.
And simultaneously you get simultaneously that Internal Representation (or picture), a feeling and a change in physiology and lastly…drum roll please… “the behaviour”!