30 Aug Knowing The Benefits
Is Your Sales Team Making the World a Better Place?
“Successful people have a social responsibility to make the world a better place and not just take from it.” – Carrie Underwood
In a sales environment, it’s all-too-common for sales people to begin selling items or features; selling things with the sole purpose of what? You got it… making a sale.
Ironically, selling with the goal of simply making a sale returns the absolute opposite results. If your goal is to make a sale, your prospects can usually tell, and they’re usually not interested.
Great sales people know that selling isn’t about making sales.
So, what is it about?
Selling is about making people’s lives better: happier, easier, healthier, and of course, more profitable, and way more fun.
If you can sell knowing these benefits you’re home free.
Open Your Mind: See the Big Picture
“I know the mind, like the parachute, is most valuable open.” Says Dan S. Kennedy, copywriting expert and business coach. http://gkic.com/blog/recent-posts/
By opening your mind to the bigger “why”, you’ll quickly find that it’s easier to convince prospects that you have their best interests at heart. Why so much easier? Because you will have their best interests at heart.
Instead of selling things, you’ll be selling powerful, life-changing benefits.
Know Your Prospects: Sell from the Heart
At the upcoming Leadership Evolves intensive, you’ll discover how to sell with compassion, and by selling with compassion, you’ll finally be making more sales, faster than ever.
Studying the enneagram will give you insights into yours and your prospects’ strengths and weaknesses, and practicing emotional and social intelligence will help you understand your prospects’ needs and wants.
When you pick up the phone to make a sales call, write a follow-up email, or meet in-person with a prospective client, you’ll know deep down that your service will make their lives much, much better.
With that knowledge under your belt, you and your sales team will be a force to be reckoned with.